Beauty Launchpad Magazine

NOV 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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T he L'ANZA (@lanzahaircare) educational group self-identifi es itself as a tribe, not a team. Each member impacts the direction of our brand's instructional focus," explains J-Travis Walters, national education and training manager. Joining him in the job of conceiving academic curriculum is artistic development director Scott Sueper. Global color director Leah Freeman, along with global creative directors Ammon Carver and Matt Swinney, are responsible for shaping show platforms and continuously evolving the company's creative direction. "Our unique combination of talent lets us push boundaries and make L'ANZA a major competitor among top beauty brands," Walters muses. "We offer trend-focused and foundational training to inspire, motivate and grow our business." Ultimately, L'ANZA does not buy into a one-size-fi ts- all approach to learning. Instead it offers a broad range of classes and workshops customizable for audiences from one to 1,000 stylists—all powered by exceptional hair color and liquid products. "We take care in selecting trainers with true passion and top skills," enthuses Walters. "Our global creative team has received numerous accolades, including seven North American Hairstyling Awards nominations this year." Top course highlights include Pinterest Prodigy, which fl ows from foundation basics to hottest styling and fi nishing "pins," and has been a popularly received addition to the 2017 lineup. Balayage Bootcamp continues as most-requested program, while Code of Business was recently introduced as a fi ve-point how-to system for becoming a successful salon entrepreneur. "We're gearing up for additional groundbreaking instruction in the coming year," Walters reveals. "Look for our Welcome to L'ANZA Bootcamp, which will introduce technologies and products to new tribe members, plus Code of Cutting that details our proprietary snip system." 36 | BEAUTY LAUNCHPAD | NOVEMBER 2017 Live & Learn/ Head of the Class L'ANZA's educational team lends top instructional techniques. —FM COURTESY OF L'ANZA HEALING HAIRCARE TIPS: Newbie stylists, take heed. "Set goals, fi nd a mentor and focus on doing great work with passion," advises Walters. "And don't stress if you don't have tons of social media followers!" Need to Know WHAT: Classes and workshops are held in salons and schools, at top industry trade shows and on the web through the Online Color Certifi cation course. B.I.G. is also the name of an annual two-day scholastic experience, which will take place in Mexico this year. HOW: For up-to-date regional education information, contact a local L'ANZA distributor or brand consultant. Visit lanza.com or lanzaprofessional.com for online classes and B.I.G. event info. COST: Class prices range from $25 to $2,000, depending on time, focus, location and type of experience. "We have formats for every budget," J-Travis Walters promises. Leah Freeman, global color director, takes the stage at an annual B.I.G. event. Artistic development director Scott Sueper lends styling advice. Global creative director Matt Swinney creates award-winning looks. Global creative director Ammon Carver demonstrates top tress techniques. Tribal Tutelage As national education and training manager, J-Travis Walters heads the LÕANZA instructional team.

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