Beauty Launchpad Magazine

NOV 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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VICTOR VIRGILE/GAMMA-RAPHO VIA GETTY IMAGES 20 | BEAUTY LAUNCHPAD | NOVEMBER 2017 TREND S ETTER S Runway Report Individual beauty and relaxed waves refl ect the aesthetic of strong women at Mara Hoffman. —KARIE L. FROST A s Fashion Month wrapped for fall/winter 2017, a powerful theme arose—one that is particularly fi tting considering America's ongoing political climate: Women are strong individuals. At Mara Hoffman, that idea plays out with a cast of models from all walks of life representing various ethnicities—real women with real lives, ideas and aspirations. But Hoffman doesn't stop there; she opens her show with the four organizers of the Women's March on Washington—Bob Bland, Tamika Mallory, Carmen Perez and Linda Sarsour—whose whole mission is to defend women's worth in a society where many seek to oppress it. How does this assertion for female empowerment translate to beauty? Rumpled, relaxed waves and turned-up texture play to the diversity of the model casting. Davines hair lead Joseph DiMaggio explains, "We wanted a natural look with a loose vibe. And both myself and Mara don't want any irons used in the hair; it's more about hand-styling." To achieve this feat for models without curly textured hair, DiMaggio sprays small sections with Davines Your Hair Assistant Blowdry Primer (@davinesoffi cial) and loops a fi gure-eight soft set around his fi ngers, clipping the fi gure-eight into place. "What's cool is that the heat from your fi ngers helps set the wave," he says. After pinning the entire head, he administers Davines This Is a Medium Hair Spray and then diffuses the set with a blowdryer for two minutes. After releasing the set, DiMaggio brushes through the waves, loosening them up with a paddle brush and his hands until they fall into a relaxed mass. "You can't get this type of look with an iron," he points out. A select few models fi nd their tresses bundled up in chic turbans, while those with naturally tight curl texture really get a chance to shine. For this whirled-ly set, DiMaggio accentuates and defi nes tendrils, tailoring the looks according to the individual—an empowering idea that runway hairstylists have been embracing for the past few seasons—and one that is certain to persist for decades to come. Nevertheless, She Persists Hero Product Davines Your Hair Assistant Blowdry Primer helps set fi gure-eight loops. Whirled-ly Beauty Rather than force naturally tight curl patterns into submission, Joseph DiMaggio encourages coils to rise up with defi nition.

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