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54 | BEAUTY LAUNCHPAD | OCTOBER 2017 Beauty TOP: GETTY IMAGES; COURTESY OF MANUFACTURERS; AQUAGE, GOLDWELL, NEUMA & TRISSOLA: JASON BENNETT New HEIGHTS Big hair became popular in the '80s (remember Madonna's iconic 'do?), and even today, voluminous styles remain en vogue. Luckily, crafting the Material Girl's paradigmatic look is simple when you know which products to opt for. Avoid stylers with hydrating properties, instead focusing on goods that contain wheat protein, sunfl ower oil, thickening or lifting ingredients. Here we present some of our favorite high risers. Theorie Pure Professional Volumizing Shampoo and Conditioner tap wheat protein and amino acids to thicken tresses. @yourtheorie Chia by Trissola Volume uses HERplex, a triple cocktail of proteins that includes chia seed, sunfl ower oil and polymers to build thickness. @trissola Aquage Volumizing Mist 's ultralight formula enhances texture and waves while defi ning curls sans stiffness. @aquagehaircare Rusk Volumizing Mousse defends color from thermal tools while lending locks defi nition, manageability and bouncy volume. @ruskhaircare Lakmé k.style Body Shaper Cool Volume Cream is designed to ensure extra volume as well as thermal and UV protection. @lakmeusa Goldwell Kerasilk Repower Shampoo and Conditioner use keratin and elastin to protect color and create a foundation for voluminous manes. @goldwellus Neuma neuStyling Mousse provides extra hold while smoothing frizz and fl yaways for a softer, healthier-looking style. @neumabeauty UNITE Boosta Spray builds body, enhances texture, creates shine and protects against harsh UV rays. @unite_hair