Beauty Launchpad Magazine

OCT 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

Issue link: https://beautylaunchpad.epubxp.com/i/876821

Contents of this Issue

Navigation

Page 28 of 108

JP YIM/GETTY IMAGES 26 | BEAUTY LAUNCHPAD | OCTOBER 2017 TREND S ETTER S Runway Report At Malan Breton, modern-day Hollywood glamour comes in the form of two twists on '20s hairstyles. —KARIE L. FROST D rawing from the 1920s and its silent movie heroines (as well as Charlie Chaplin, whose granddaughter is on hand to model) is easy for the technically gifted hair genius Vivienne Mackinder. Leading a team of Joico (@joico) stylists at the Malan Breton fall 2017 show, held at Madison Square Garden during an uncooperative blizzard, Mackinder set about creating two throwback hairstyles: a frothy faux bob and a long drape of tendrils that start as a tight Marcel wave, only to unravel into loose bends. For the faux bob, Mackinder creates an anchor braid around the lower perimeter of the head and liberally sprays Joico Power Spray Fast-Dry Finishing Spray for her set, noting, "It keeps the hair dry; I don't want it to look too wet. It's also super brushable, which is important." She "ripples" the top section with a barrel pattern technique and rakes through with Joico Hair Shake Liquid-to-Powder Texturizer, using her fi ngers to lend separation. Around the face, Mackinder curls the hair horizontally off of the Bobbed or Bended side part, explaining, "This lends more of a loose wave at the front." To fi nish, she teases the ends of the waves, creating a fuzzy fabric that she can then "sew" into the anchor braid. "This is a wonderful way to create the illusion of short hair on long hair," she remarks. "Even in the '20s they did this. The women who were too nervous to cut their hair short would pin their hair—the name 'bobby pin' comes from them pinning their hair into a bob. A little trivia for you!" The lanky locks of the second look are courtesy of glued-in extensions. "We're not cutting," Mackinder explains. "We want the hair to look spindly on the ends." Joico Power Spray coats the top half of the head prior to Mackinder tonging a Marcel wave from ear to ear. "For the rest of the hair, we want it loose through to the ends, which will be kept straight," she points out. To achieve this relaxed texture, she wraps sections of the hair loosely around a curling iron and then fl uffs the cooled coils to rumpled perfection. Both hair designs are uniquely different, yet for Mackinder, they pull the designer's inspiration of the beauty found in silent movies to the here and now. "He's a genius," she says of Breton. "He has such a vision; he's always ready with amazing references that just make me want to create the best." Hero Product Joico Power Spray Fast-Dry Finishing Spray sets foundation- building curls for a faux bob and Marcel waves for a long, lanky hairdo. Ar h Shiny Marcel waves give way to loose, texture-laden kinks in this modernized '20s look. or

Articles in this issue

Archives of this issue

view archives of Beauty Launchpad Magazine - OCT 2017