Beauty Launchpad Magazine

SEP 2017

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72 | BEAUTY LAUNCHPAD | SEPTEMBER 2017 I n the fall, temperatures start to cool down, which can cause dry skin, fl aking and irritation. But just because we bid farewell to summer doesn't mean that we have to say goodbye to our glowing skin. Coconut oil has been shown to improve barrier function and hydration, thanks to high levels of medium-chain fatty acids. It's also reported to stimulate hair growth, promote scalp health, prevent breakage, and give locks a boost of shine and softness. "There are multiple reasons why people should incorporate coconut oil into their daily beauty routines," says J. Aris Koroyan, founder and CEO of Epira. "First and foremost, coconut oil is a natural re-proteinizer, helping to reduce protein loss in the hair, which can often lead to dryness and breakage. It's also the richest natural source of fatty acids, in particular lauric acid. It has a low molecular weight so it penetrates deeply into the hair and scalp with ease, helping to repair and rehydrate while leaving strands smooth, shiny and soft." Many brands have caught on, incorporating coconut-derived ingredients such as oil, water and extract into their products, with the hopes of reaping the fruit's wealth of antioxidants and naturally antibacterial, anti-infl ammatory properties. From nourishing hair oils to luxurious moisturizers, these are a sampling of coconut-infused goods that will make skin and hair softer, smoother and leave her smelling like the tropics. GETTY IMAGES; COURTESY OF MANUFACTURERS Crazy for Coconuts Missing summer already? These coconut-derived products are the next best thing to a tropical island vacation—and they're loaded with hair and skin benefi ts to boot. Coconut oil reaps many beauty benefi ts! [below, from left to right] Replenish vital moisture with Epicuren Coconut Hydrating Milk , a lightweight elixir enhanced with therapeutic botanicals and nourishing oils that can also be used to tame fl yaway hair. @epicuren For smooth skin, Cuccio Naturalé Coconut & White Ginger Butter & Scrub is a 24- hour intense hydration scrub that contains time-released emollients. @cucciocolour Moisturize, renew and protect the dermis with Pevonia BodyRenew Bathing Pleasures Pineapple & Coconut Body Moisturizer , which soothes irritation through calendula fl ower extract. @pevonia Keep frizz at bay with lightweight EPIRA Coconut Oil Treatment , which can be used on all hair types and contains coconut oil in homeopathic amounts to condition, treat, style, tame and fi nish any 'do while adding mirror-like shine. @epiraforhair Keep hands soft and supple with FarmHouse Fresh Island Elixir Shea Butter Hand Cream , which features the delicious scent of white coconut and pineapple and helps skin retain moisture via organic shea butter, coconut oil and sweet almond oil. @farmhousefresh the goods Beauty

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