Beauty Launchpad Magazine

SEP 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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28 | BEAUTY LAUNCHPAD | SEPTEMBER 2017 Locks that hang loose and natural are the name of the game at Ralph Lauren's fall/winter 2017 presentation. Act Natural 1 Prep hair with Redken All Soft Shampoo and Conditioner to cleanse and lend softness and sheen. 2 While hair is damp, apply a pea-size amount of Redken Glow Dry Style Enhancing Blow Dry Oil to help create softer texture and impart more shine. 3 Using your fi ngertips, create a center part. 4 Let hair air dry. 5 Brush through the length with a boar-bristle brush to soften texture. 6 To add bend to the hair, use a curling iron on random sections, then brush through. F or Ralph Lauren's laid-back ladies of the runway, natural looking locks were de rigueur—so long as they were styled beautifully. Enter Redken (@redken) global creative director Guido: The catwalk coiffeur tapped the models' natural texture for relaxed results, only slightly enhancing separation and shine for a polished- looking effect. "Lustrous hair, when combined with air-dried texture, is very on trend," says Guido. Perfect for the woman who wishes to look effortlessly beautiful—without having to exert too much effort. On the Cover ›› GUIDO'S GUIDE TO GETTING THE LOOK CLOCKWISE FROM TOP, LEFT: VICTOR VIRGILE/GETTY IMAGES; CATWALKING/GETTY IMAGES; ESTROP/GETTY IMAGES; COURTESY OF REDKEN

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