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34 | BEAUTY LAUNCHPAD | AUGUST 2017 G rowing up, Brayden Pelletier knew one thing about the beauty industry: His hairdresser, Phil, was a cool guy. But sometimes a seemingly small tidbit is big enough to change a life, and that acquaintanceship helped Pelletier score a part-time gig at the shop where Phil worked. "I was a fi x-it guy during my senior year of high school," Pelletier recalls. After graduation he went to college where he was injured while playing sports, had surgery and returned home to the Peach State to pick up with the same company—but this time, as a stylist. Over the next 15 years, he advanced from apprentice to his current role as Redken global artist and owner of Just B Hair Salon in Duluth, Georgia. "I dreamed of my salon long Live & Learn/ Salon of the Month Stylist Brayden Pelletier's Just B Hair Salon in Duluth, Georgia, emphasizes education in an upbeat, effortless and energetic space. —FM SNACKS SERVED : Bottled water, tea, coffee and soft drinks; protein bars and gluten-free snacks. BEST-SELLING RETAIL PRODUCT : Redken Pillow Proof Blow Dry Two Day Extender Dry Shampoo. HOTTEST SUMMER TREND : Blondes are big; foils are back. Think beachy '70s vibes! before it opened in 2015," Pelletier reveals. Years spent teaching at the Redken Exchange in Manhattan, New York lent the southern gent an air of urban suave, which he infused into his 2,435-square-foot space. The result blends city cool with boutique chic. Case in point: sleek Minerva Beauty equipment offset by quirky, handpicked vintage pieces. Notes Pelletier, "I wanted to create an atmosphere where every person of every age feels comfortable." Clients may be drawn by the ambiance, but they return because of the pro's fervent belief in technical precision achieved through education. "We must learn at the highest levels while continuously working to develop skills," the entrepreneur enthuses. "That allows us to deliver unforgettable experiences and amazing hair." Superior educational infrastructure boasts monthly hands-on courses and demonstrations by industry icons like Sam Villa and Ruth Roche; trips to shows and classes at Redken Exchange; new talent program helps stylists develop skill sets; bonuses for hitting service goals. CLIENT PERKS EMPLOYEE PERKS Pre-booking incentives, retail purchase program and new client-referral awards. Just B -eautiful SALON IMAGES: ASHLEY NELSON PHOTOGRAPHY; TOP RIGHT: KAT LUZNY; MIDDLE: COURTESY OF REDKEN Black equipment is a must for Pelletier. "Our open layout lets us rearrange the salon within minutes so we can house more than 40 stylists and guests for classes and events." —Brayden Pelletier SALON MISSION Education is our culture, and culture is king. THEME Modern industrial with a boutique feel. TOTAL STYLISTS/COLORISTS 16 Pelletier's approach to hair? Master the "why" behind an action to unlock creativity and empower consistency. The disconnect from most stylists to guests is education. We want all clients to know what's possible, what fi ts their lifestyles and how to recreate it." ——Brayden Pelletier