Beauty Launchpad Magazine

JUN 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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88 | BEAUTY LAUNCHPAD | JUNE 2017 News —EMILIE BRANCH INTERNATIONAL CREATIVE DIRECTOR: SIMON ELLIS; ESSENTIAL LOOKS DIRECTION: NINA SCHAEFER; SCHWARZKOPF PROFESSIONAL GLOBAL AMBASSADORS: LESLEY JENNISON, TYLER JOHNSTON AND RICHARD ASHFORTH; SCHWARZKOPF PROFESSIONAL NORTH AMERICAN COLOR DIRECTOR: ROSSA JURENAS; HAIR ASSISTANTS: JOANA NEVE, PIERRE SAINT-SEVER AND IVANA OLETIC; PHOTOGRAPHY: SIMON EMMETT, ASSISTED BY: JAMES SHARPE AND GIOVANNI MAFRICI; RETOUCHING: PROVISION, LONDON; MAKEUP: CHIHO SCHWARZER AND ALEX BYRNE; CLOTHES STYLING: LUCY MANNING, ASSISTED BY: HELEN SEARLE BEAT ICON Inspiration: Certain looks never go out of style—think James Dean, the Andy Warhol era and The Velvet Underground. The Essential Looks Beat Icon collection by Schwarzkopf Professional takes inspiration from the styles that defi ned this generation and the fi gures that made them iconic. Honest, authentic and perfectly undone—the '60s are just as swinging now as they were back then. 1 Try purposefully smudged roots for an update on the "grown-out lightener" trend seen everywhere in the '90s. 2 It doesn't matter if you're a man or a woman, haircuts benefi t from precision cutting and clean lines. 3 "Trends give a unique snapshot of a mood, a zeitgeist. They reference the past to reinvent the present, creating a brand-new future," says Schwarzkopf Professional international creative director Simon Ellis. 4 Texture should look weightless and polished for perfect imperfection. 1 2 3 4

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