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MAY 2017 | beautylaunchpad.com | 81 Lovely in Lavender "Blonde has always been a favorite, and now with new advances in both color and care, platinum hair with maintained structure and condition is fi nally possible," says Kate Reid, Kevin.Murphy's (@love_kevin_murphy) director of color. "This opens up new avenues of what we can do with blonde, as well as a new realm of blonde shades including ice, silver, lilac and lavenders." Here, she shares her top four tips to help stylists when transitioning clients to this lovely shade. BLONDE BOND When pre-lightening a client's hair before going lavender, Schwarzkopf Professional BLONDME Bond Enforcing Premium Lightener 9+ (@schwarzkopfusa) is recommended for dark to blonde color transformations to create an all over platinum base. It features built-in Integrated Bonding Technology that actively transforms damaged, broken and washed-out tresses by reconnecting and rebuilding the bonds within the hair's inner structure—thereby making it easy for stylists to blonde and bond their clients' hair in one simple step. Stylist Gjoko Shkreli presents a soft, pastel lavender shade for a feminine, fashion- forward look. CLOCKWISE FROM TOP, LEFT: COURTESY OF SURFACE HAIR; MODEL IMAGE: HAIR STYLIST: GJOKO SHKRELI, GJOKO SALON & SPA, NEW YORK, MAKE-UP: DAVID MADERICH, FASHION STYLIST: MONTGOMERY FRAZIER, ART DIRECTOR: VIVIENNE MACKINDER, PRODUCTION: HAIR DESIGNER, PHOTOGRAPHER: ROBERTO LIGRESTI; COURTESY OF SCHWARZKOPF PROFESSIONAL; COURTESY OF KEUNE; COURTESY OF ALOXXI 2. PURPLE POWER To achieve the perfect violet ice color, Aloxxi artistic director Rocco combines: Aloxxi Ultra Hot Clear 60gr + Ultra Hot Violet 2gr + Ultra Hot Blue 1gr. 1. STAYING POWER Keune Ultimate Blonde Neutralizing Blonde Spray is perfect for neutralizing after a lifting service and is ideal for use before applying Keune Semi Color or Color Craving. The violet/blue-based spray can be applied directly onto the hair to neutralize yellow tones. 1 Before clients come in for a violet service, ensure that they have allowed enough time for their in-salon service. If you cut corners on timing or try to create the result faster, it can result in unnecessary damage to the structure and condition of the hair. 2 These shades are best suited for natural to cool skin tones with pink and rose undertones, soft dark brown, gray or blue eyes, and fair or ashy skin. 3 Hair condition is everything for durability. Porosity leads to fading so ensure that you create the look without overprocessing. 4 Always use heat protection to ensure you don't damage the hair further. Hair is very delicate after a color treatment and heat can dehydrate and harm the hair, causing the color to fade faster. Pure Pigment "The best thing about Surface (@surfacehairhealth) Hy-Demi Pure Color is the endless blends you can achieve in the salon due to our natural pure pigments," says Surface stylist Sara Gallagher. "Adjust your ratios to tailor the look for your guests!" Below, she offers a step- by-step to achieve the trending icy lavender look that clients can't get enough of. 1 Use one part Pure Blonde Lightening Powder with two parts 30-vol. Enzyme Cream Activator as an all-over application to lift hair to the perfect level 10. With the Surface lightening system, you can use 30-vol on scalp and lift safely while maintaining the integrity of the hair. 2 Shampoo with Surface Trinity Shampoo. Towel dry, mist with Surface Trinity Tonic and apply overlay. Overlay formula of choice: ½-part 9V Lavender + 1.2-part 7B Denim + ½-part 00 Bassu Shine with 1½-part 7 vol Enzyme Cream Activator. Process for 20 minutes. 3 To maintain this icy lavender, Trinity Pure Blonde Violet Shampoo and Conditioner help to keep that cool hue. 1 2