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44 | BEAUTY LAUNCHPAD | MAY 2017 B ack in 1942, Spilo may have started humbly, dispensing popular beauty brands to the industry. But the global corporation has since grown to become a manufacturer, importer and master distributor of proprietary, exclusive and open-line brands to all corners of the beauty biz—while remaining family owned. "The carnation remains in the company logo today, as a reminder of our commitment to our customers," explains Lisa Kelly, VP of marketing. "Today, Charles's son Marc guides the company in its continuing quest to offer customers variety, quality and fair prices." Spilo now boasts 14 proprietary brands: Flowery nailcare tools (@fl owerynails), Mehaz skin- and nailcare implements (@mehazpro), ColorMode foils and hair coloring accessories, HairWare sundries, Speed-O-Guide clipper combs and Master Barber accessories, to name a few. The company snagged exclusive distribution arrangements with Personna (@personnablades) almost 50 years ago, followed by Rubis of Switzerland (@rubisoffi cial), renowned for precision crafted tweezers and several other beloved brands. In fact, any top stylist should emulate the company's ethics: "We have a well-earned reputation for being reliable, honest and fair, taking a personal approach to fast and effi cient service," says Kelly. "With a customer-focused philosophy, the customers are our most important asset, and they're treated accordingly!" Spilo kicked off its 75th anniversary at the Las Vegas Western Buying Conference last January—a special celebration lavished customers with truffl es, champagne and gifts—and Kelly promises more surprises to come. (Look for a Personna launch at Cosmoprof North America in Las Vegas in July, plus new product intros in 2018.) After a recent total refresh for fi ve of its brands, Spilo marks 2017 as a time to focus on social media and education to better reach both salon pros and home users alike. "Our expanded focus on social media, infl uencer partnerships and digital education allows us to keep our message on-trend and accessible to professionals and consumers," explains CEO Marc Spilo. "We're very proud and fortunate to have been a part of this ever-changing industry for 75 years, and we look forward to seeing the shape of things to come." Thriving at 75 1942 1968 1998 2007 2015 Live & Learn/ Milestones COURTESY OF SPILO Charles G. Spilo creates the Charles G. Spilo Company. Spilo/Personna partnership forms; the Personna Shaper Blade becomes the No. 1 blade in the U.S. As exclusive distributor for Mehaz, Spilo purchases the line from its founders. Flowery, the original creator of the emery board, joins Spilo's portfolio. Spilo becomes the exclusive U.S. distributor of Rubis of Switzerland. Various products from Spilo's Mehaz line! Over the years, the company's logos have always featured Charles G. Spilo's signature carnation. With a logo inspired by the carnation that Charles G. Spilo always wore on his lapel, Spilo Worldwide has bloomed beautifully for 75 years . —TM SPILO'S BIGGEST HITS