Beauty Launchpad Magazine

MAY 2017

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Schwarzkopf Professional hosted a soirée to celebrate the U.S. launch of its world- renowned Gliss Hair Repair line as well as to unveil its "Beautiful by Choice" campaign. The Gliss lineup includes 18 products that work to repair tresses from the inside out while simultaneously providing locks with additional benefi ts such as volume, color protection, moisture replenishment and long- hair treatments. "What's neat is the whole line is focused on repair," says Martina Spinatsch, Henkel vice president of North America R&D.; "We use a liquid keratin technology, which penetrates up to 10 layers deep in the hair. Normal wear and tear, color, bleach, and heat tools can leave hair looking dull, lifeless and feeling like straw. Gliss's keratin hair repair technology enables us to restore that natural feel and look to the hair." Guests not only got a fi rsthand glimpse of the line's benefi ts with samples of hair that had been treated with the products vs. untreated, but they also were invited to geek out and test their own hair strands on a 10-Cell Stress Measurement tool as well as under a high-powered microscope. There they could learn about the strength and health of their locks as well as which Gliss product might be most benefi cial for treatment. Also on the evening's docket: the reveal of the "Beautiful by Choice" campaign. "Gliss wants to change the paradigm. You choose what beauty means to you," says Sean Gossage, Henkel brand manager. "If you want to be a supermodel, rock on. If it's not for you, that's cool too. If beauty for you means being a mother, we support you; if beauty means being adventurous, Gliss supports you." To bring the message home, actress and comedian Jenny McCarthy took to the podium and shared a heartfelt story about her path to fi nding self-love when she was in a verbally abusive relationship. "I chose self-love," she relayed. "When I look at my own life and see the choices I've made, no doubt my life is beautiful by choice." —MOLLY CHURCH 100 | BEAUTY LAUNCHPAD | MAY 2017 News special advertising section Buzz Bin Feel the "Gliss" Television personality Jenny McCarthy spoke at Schwarzkopf Professional's latest event! JENNY: JOHN RASIMUS/BARCROFT IMAGES The DuBoa High Tech Brush is a stylist favorite and is lauded as one of the best quality plastic bristle brushes on the market. It has seamless bristles so it won't snag or cut the hair. The rubber handle provides excellent grip and control. And it's perfect for controlling thick, wet hair when blowdrying. 888.965.2824 jatai.net THE RACK — Haircolor Organizer Create your own "haircolor lab" with The Rack, the professional haircolor organizer. Visual inventory control, no mess, no waste. Stack them over the counter or attach to a wall with two screws. Easy ordering online or by phone or email rackmanx@comcast.net 239.596.6178 haircolor-rack.com When was the last time you did something new for the fi rst time? Matrix artistic director Nicholas French wants to know. The star stylist has teamed up with the equally iconic Vivienne Mackinder for an upcoming class dubbed Icons & Legends, a two-day workshop that will take place at French's Skyfall Academy in Palm Springs, California from August 6-7. Here, the dynamic hairdressing duo will challenge you to put your own skills to the test while demonstrating the tactics you need to take your craft to the next level. Spots are limited to just 20 hairdressers, guaranteeing that the experience will be both hands-on and intimate. "It takes courage to explore the unknown, and in this workshop, we will create a safe haven to play and have fun, exploring the unknown together," says Mackinder. To learn more, visit nicholasfrench.com/education. Nicholas French's beautiful Skyfall Academy in Palm Springs, California, will play host to an upcoming session featuring French alongside Vivienne Mackinder. I am Legend

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