Beauty Launchpad Magazine

MAY 2017

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MAY 2017 | beautylaunchpad.com | 99 At this point in the year, in anticipation of summer occasions like weddings, proms and graduations, I like to give my color clients a "health check-up" to ensure their strands are in the best possible shape for the upcoming season! My assessments and strategies generally fall into two main categories: Hair Integrity We all know that the best color results happen when hair is in the best possible condition. So whether a client is ready to go lighter for the summer or I'm working with a bride on her wedding day hair plan, I like to map out specifi c regimens for each client. One of my favorite strategies is to talk to my clients about working a cleansing conditioner into their regimen. Cleansing conditioners are low-sulfate, low- sudsing options that keep hair feeling fresh without stripping or drying, which is ideal for Hispanic hair types. There are now cleansing conditioner formulas for every hair type; one of the latest is the Matrix Biolage Cleansing Conditioner for Damaged Hair. It actually reduces breakage and I like to recommend pairing it with Biolage Protecting Treatment for Damaged Hair, which defends fragile locks from heat, tames frizz and static, and strengthens against further damage when used with the Cleansing Conditioner for Damaged Hair. This is also the time for adopting a regimen of regular hair treatments, like masks. One of the best choices for my Latina clients is the new Biolage R.A.W. Re-Hab Mask; it contains naturally derived ingredients like honeycomb and kaolin clay to rebuild strength. For an extra boost, I apply the mask, cover the hair with a plastic cap and process with heat for fi ve to 20 minutes. Brassiness My Latina clients love color, particularly because there are so many modern ways to lighten their dark hair. Think balayage, ombré and "bronding." But when lightening brunette hair, we always run the risk of incurring unwanted warmth by exposing underlying pigment. Even if we neutralize that warmth with a toner after lifting, it can reappear after several shampoos, exposure to sun or to certain types of water. So I like to send these clients home with a system like the Total Results Brass Off Shampoo, Conditioner and Leave-In Cream. The shampoo deposits blue/violet pigments and can be left on the hair for two to three minutes for toning as needed. In the salon, I recommend the Brass Off Mask treatment. It also deposits cool pigments and is customizable, so I can adjust the processing time for more or less deposit depending on the amount of unwanted warmth experienced by each client. Plus, it provides superb conditioning, which is essential for lightened hair. COOL FOR THE SUMMER Robert Santana, Matrix artistic director and Latin Expressions team leader, shares secrets to healthy summer color. COURTESY OF MATRIX PROCESS CREDIT CARDS with your SMARTPHONE 866-481-4604 ENROLL NOW - CALL A SPECIALIST TODAY! • FREE Placement, Credit Card Terminal Wireless / Land Line / High Speed / Dial-Up • Easy Setup - Quick Approval • Integrate with your current POS • Free Paper** • No set-up fee • Check Services Available • NAB will reimburse your business up to $295** if you have an early termination fee with your current processor FREE WIRELESS TERMINAL FREE TERMINAL & PIN PAD www.nynab.com WHOLESALE RATES INTERCHANGE % RATES AS LOW AS NFC & EMV Enabled EMV READY . 05 % * ©2017 North American Bancard is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, CA, and The Bancorp Bank, Philadelphia, PA. American Express may require separate approval. * Durbin regulated Check Card percentage rate. A per transaction fee will also apply. **Some restrictions apply. This advertisement is sponsored by an ISO of North American Bancard. Apple Pay is a trademark of Apple Inc. REDUCE YOUR CREDIT CARD PROCESSING FEES NEXT DAY FUNDING AVAILABLE

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