Beauty Launchpad Magazine

MAR 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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90 | BEAUTY LAUNCHPAD | MARCH 2017 HAIR ARTIST SONYA DOVE TEAMS WITH PHOTOGRAPHER NICOLAS TRONCIN TO IMAGINE FIERCE FEMMES IN A POST-MODERN WORLD. Lover by Alyson Osterman-Kerr he setting: El Mirage, a dry lake bed in the Mojave Desert of California, where the summer mornings are sweltering and the winter evenings are bone-chilling. Here, Wella Professionals global ambassador Sonya Dove (@sonyadove, @wellahairusa) preens models for her latest compilation, Undercover Lover, where she has teamed with photographer Nicolas Troncin for a thrilling shoot. The concept stems from the 1965 Italian fi lm La Decima Vittima [The 10th Victim], whose premise is set in a future where people are allowed to unleash violence against one another in lieu of major wars. In Dove's reinterpretation, strong women are pitted against each other in pursuit of dominance. But she warns viewers not to get too bogged down with the details she had in mind when conceiving the collection. "I want the audience to come up with their own story," Dove says. After all: In the best of thrillers, the viewer may never be sure exactly how it will end.

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