Beauty Launchpad Magazine

JAN 2017

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Page 94 of 100

94 | BEAUTY LAUNCHPAD | JANUARY 2017 News Trend Vision of the Future In a global competition unlike any other, an estimated 7 million online viewers joined the more than 1,400 stylists attending the 14th annual Wella Professionals International TrendVision Awards in Barcelona to watch as 80 contestants from 45 countries vied for the win. Following the Parade of Nations, hair was the "mane" event, including presentations by The Sassoon Academy and Mark Hayes, Alexis Ferrer's tribute to the city of Barcelona and a closing show from Michael Polsinelli and Shay Dempsey of Sebastian Professional. Additionally, icon Robert Lobetta received the Lifetime Achievement Award for his decades of boundary-pushing work and inspiration, and the 2017 trends were revealed. Spring/summer's Ultra Contouring celebrates individuality through real, ultra-real and surreal looks created through contouring that are designed to create optical illusions. For fall/winter, New Norm boasts neutral tones with a color wash crafted to mute and soften shades on slightly mussy styles. "The level of creativity and artistry showcased this year was truly breathtaking, showing just how important this program is for nurturing talent," says Sylvie Moreau, newly promoted president, Wella and Coty Professional Beauty. "We will continue to support and develop the artists and craftsman amongst us through education, mentoring and inspiration. Congratulations to all the winners. Beauty is not only skin deep, and everyone tonight proved it from all their heart." —AMY DODDS The ITVA Winners Color Vision (evaluated on color technique and overall look and vision): Platinum: Darren Lacken, Crow Street Collective, Ireland Gold: Jenni Kujansuu, SÄVY, Finland Silver: Mana Dave, Blaze, New Zealand Bronze: Hayley Austin, Toni & Guy, United Kingdom People's Choice: Bogdan Gherasim, Iulia Salon, Romania Creative Vision (evaluated on creativity and overall look and vision): Platinum: Manuel Sunda, La Bottega Dello Stile S.R.L.S., Italy Gold: Laura Harju, Prof Tampere, Finland Silver: Hiroaki Matsuo, Screen, Japan Bronze: Nadine Röver-Eilmes, Kaschke Die Friseure, Germany People's Choice: Reina Quinones Vila, Estrellisima Salon, Puerto Rico The Parade of Nations Dmitry Vinokurov, Wella Professionals global creative artist from Russia, brings the Ultra Contouring spring/summer trend to life on stage. Hester Wernert-Rijn, Wella global creative artist from the Netherlands, realizes the autumn/winter New Norm trend. The winners take their places. Judge Eugene Souleiman says that the work of Platinum Creative Vision winner Manuel Sunda, who hails from Italy, "was a feat of technique that's so hard to achieve, you really need to be a master of your craft."

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