Beauty Launchpad Magazine

JAN 2017

Beauty Launchpad is everything beauty for salons & stylists! Stay on top of the latest hair style trends and products for hair, skin, makeup and nails. Get hair color ideas, business advice, education tips and beauty industry news.

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JANUARY 2017 | beautylaunchpad.com | 57 When it comes to increasing your service revenue, the prevailing wisdom is to work smarter, not harder. New this month, Aloxxi Andiamo Express Permanent Colour (aloxxi.com) allows you to do just that. Italian for "let's go," the formula boasts vibrant color and full gray coverage with a lightning- fast 10-minute processing time, so you can consult, color, dry and style your client in less than an hour. It's possible thanks to proprietary Turbo Dye Technology: Increased pigment concentration grants faster deposit and a calibrated dye coupler formula regulates oxidation to ensure consistent lift—up to four levels. Plus, nourishing illipe butter imparts softness and manageability. Andiamo is available in 12 of the brand's most popular shades—such as Nero to My Heart, Vampy Valentino and Tuscan Sunlight— to cover a range of blondes, brunettes and redheads. "Whether it's retouching clients in need of gray coverage every few weeks, blending and covering for male clientele or adding in some quick highlights, hairdressers can now upsell an existing color client to a premium service or convert a non-color guest without a huge time commitment," notes Kim Donovan, director of marketing. It's time to indulge in some express color expression! Think Fast 2 SHADE MAINTENANCE 1 The biggest (dare we say, only?) drawback to mermaid hair is how quickly it fades. Enter Celeb Luxury Viral Colorwash , available in a range of seven extreme and three pastel shades, which build color using patent-pending Colorposit technology. Vincent Costanzo, director of education, advises clients on at-home shower maintenance: "For pieces or color blocking, isolate the areas and apply the Viral Colorwash of your choice. Keep the pieces isolated during the rinsing process so that the colors do not blend together." Voila! Longer-lasting sea goddess goodness. celebluxury.com 2 Take the fi rst step to preventing fade before your client leaves the shampoo bowl. Apply Oligo Professionnel Calura Colour Lock after her color service to smooth and tighten the cuticle, sealing in the color. Like the other products in the Calura care and styling line, this in-salon treatment features Osmosis Complex, which regulates and diffuses moisture to strike strands' ideal balance. oligopro.com 3 In case of dull color, call on L'Anza Healing ColorCare Color Illuminator . The brightening spray utilizes Optical Refraction Technology, an innovative science that matches the refractive index of the cuticle to ramp up hue brilliance and intensity by more than 30 percent. And with exclusive Keratin Healing System and Flower Shield Complex, it also proffers full spectrum UV protection. lanza.com 1 3 Good Nature Six new shades comprise the Schwarzkopf Professional Essensity Pure collection, proffering permanent color inspired by earthy tones and textures in a gentle, ammonia free, plant oil-based formula. Three accompanying trends—chocolaty brown caoba wood, oyster- and-pink pastel rosewood and muted blonde sandalwood—pair off the new colors for effortless, multitonal results. schwarzkopf- professionalusa.com Check out what's new in saving her hue. TOP: COURTESY OF ALOXXI

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