Beauty Launchpad Magazine

JAN 2017

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44 | BEAUTY LAUNCHPAD | JANUARY 2017 W hen Erin McCabe determined that it was time to expand into a larger space for Salon CoCo Bond, she didn't jump right in—as an astute artistic director and studio owner, McCabe knew that the key to a well- executed plan lay in the details. "In 2013 it was apparent that we were outgrowing our 1,000-square-foot space in a strip mall," she recalls. "Being three years into a fi ve-year lease, we decided then to start looking for a building with ample parking to purchase, so we could accommodate our growing clientele and staff. I felt that if we did not take the leap of expansion, we could 'die on the vine,' and I would be holding my younger stylists back from being able to grow and limiting my seasoned stylists from further growth." Hence the reborn Salon CoCo Bond, recently opened in Shrewsbury, New Jersey. "We wanted to stay within fi ve minutes of Live & Learn/ Salon of the Month Girls Just Wanna Salon CoCo Bond channels a girlie-girl esthetic for its Jersey-based space. —ALYSON OSTERMAN-KERR SALON MISSION: To be a gorgeously relaxing place to rejuvenate, repair and beautify THEME: Glamorous Zen "The mani/pedi enclave was so much fun to design! I chose these statement canopy pedi chairs and an additional pop of bling with the glitzy crystals that are inlaid in the pedi platform's fl ooring. The quote 'A woman is helpless only while her nail polish is drying' dresses up the manicure area's wall, reminding clients of its truth while they sit, soak and relax!" —EM EMPLOYEE PERKS CLIENT PERKS Monthly coaching sessions for team members to help them manage business growth; free educational seminars weekly; product discounts; gratis services (minus the cost of products used) A "Try It You Will Love It" discount incentive for fi rst-time spa services; product reward cards that encourage guests to shop retail by providing savings; service reward cards that offer a free treatment after 10 visits BEVERAGES SERVED: Coffee, espresso, cappuccino, a variety of teas, wine and champagne BEST-SELLING RETAIL PRODUCT: Repêchage C-Serum Seaweed Filtrate face serum our prior location," McCabe explains, "so our clients would not be deterred or frustrated by additional travel time. We were extremely fortunate to fi nd a stately old home with plentiful parking smack in the middle of the busiest stretch of local highway in Monmouth County." The result? A decidedly feminine one-stop shop for hair, skin, nails and lashes that meets every beauty need. The treatment rooms were designed with the intent of dreamy elegance and a splash of vivid color to give them a fun wow factor." —ERIN MCCABE Have Fun "My vision when designing the color scheme for the furnishings was to keep it chic, elegant and simple with the appeal of coziness and warmth." —ERIN MCCABE TOP: COURTESY OF SALON COCO BOND; COURTESY OF REPÊCHAGE; GETTY IMAGES

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