Beauty Launchpad Magazine

MAY 2016

Brings the hottest beauty products and fashion trends to the salon and spa industry. Launchpad focuses on new products, tools and services for hair, skin, make up and nails.

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44 | BEAUTY LAUNCHPAD | MAY 2016 Dedicated to making every stylist a master, Paul Mitchell offers students myriad opportunities for lifelong learning. —FRANCESCA MOISIN Live & Learn/Learning Curve Better Call Paul E volve your craft, your career and your life. With that tagline, Paul Mitchell neatly sums up the goals of its extensive educational program. Comprehensive in scope, the countless tentacles of this erudition octopus include online tutorials, in-salon training, regional seminars, classes at advanced academies and one magical annual hair show called The Gathering (see below for more info). Details and costs vary depending on the offering. Case in point: "Salon lessons have always been and will be complimentary, while workshop prices shift depending on duration, content, number of attendees and products used," informs Stephanie Kocielski, VP of Global Education, Shows and Events. Stylists at every experience level are encouraged to pursue ongoing studies. "Getting involved and staying engaged can spark imaginations, helping hair artists become masters in realms they never thought possible," muses Kocielski. New 2016 focuses include Style List, which was designed with the novice in mind. "Knowing that 38 percent of female clients shy away from blow-drying or styling tresses, this course teaches best practices by which hairdressers can optimize time behind the chair, employing quick tips that are nevertheless on point with current trends," Kocielski explains. Those with basic training under their tool belts may opt instead for a more specialized form of instruction, such as For Art's Sake. "The brainchild of industry icon Robert Cromeans, this cut and color curriculum incorporates a tribute to Paul Mitchell performed by his son, Angus," says Kocielski. Regardless of format, all apprenticeship allows lifelong students to download a vision and implement its principles into their own lives, for the continued creation of brighter futures. 1Stephanie Kocielski, center, offers her knowledge on stage. 2John Paul DeJoria, Cofounder and CEO, welcomes attendees to The Gathering. 3Models demo exciting color and style. Twenty years ago, Paul Mitchell mane masters devised a brilliant plan: Top accounts should come together to celebrate the brand's success and brainstorm evolutionary objectives for days to come. Now known as The Gathering, this annual conclave has become legend. Part instructional symposium, part raucous celebration, it's a time when thousands of attendees from dozens of countries unite for main-stage presentations and one-of-a-kind classes taught by leading educators. "Over the course of two days, we feature look-and-learns in snipping, styling, coloring and barbering, with a hands-on following each," enthuses Stephanie Kocielski. The men's grooming program alone typically boasts a star squad lineup—Takashi, Fern the Barber, Jason Reyes—whose members explore key male-market factors that can boom salons to the next level, and that's just one small component of the action-packed event. Returning to Las Vegas after a year abroad, The Gathering 2016 takes place August 15-16 at the Aria Resort & Casino. Visit paulmitchellpro.com for more information. 1 2 3 Four cutting and coloring techniques are outlined in the brand's latest collection, For Art's Sake. GRAND GATHERING

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