Brings the hottest beauty products and fashion trends to the salon and spa industry. Launchpad focuses on new products, tools and services for hair, skin, make up and nails.
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Conversations/ Launches 34 | BEAUTY LAUNCHPAD | MAY 2016 Feeling Thick New York beauty editors were treated to an evening of crafty cocktails and delectable healthy bites at Bouley Botanical, a gorgeous living biodynamic greenhouse and events space, while they got the inside scoop on Aveda's newest hair care launch: Invati Men Solutions for Thinning Hair (aveda.com). The evening kicked off with Chef David Bouley speaking about the power of food and how important pure ingredients are for health. Enter Invati Men, a 96-percent plant-derived haircare system that works to protect against environmental stresses while reducing hair loss from breakage, making it instantly thicker and stronger. "Most men with thinning hair are dissatisfi ed with their current regimens and are looking for natural alternatives," says Yann Marois, Aveda Vice President of Global Marketing. The easy-to-use, two-step daily system consists of Nourishing Exfoliating Shampoo, a lightweight cream that works to revitalize, energize and refresh the scalp while conditioning and strengthening thinning hair, and Scalp Revitalizer, a leave-in treatment that improves microcirculation and instantly thickens from the roots while preserving existing hair. "Research has shown that in order for men to comply with a regimen, it needs to be extremely simple," says Marois. "This solution will give men control over their hair." Aveda presenters also spoke about an in-salon retail experience where beauty pros can off er guests a complimentary fi ve-minute Scalp Camera Consultation and a gratis Revitalizing Scalp Massage Experience. "The camera shows you what's underneath the surface and makes people aware of what's going on with their scalp," explains Marois. "And Aveda [is all about the] sensory experience and aroma." To wit: The Invati Men scent consists of fragrant essential oils and plant essences including certifi ed organic cedarwood and fi r. —MOLLY CHURCH Pin-Up Worthy If you've been tuning into TLC's Global Beauty Masters, you've no doubt been introduced to new product line Beauty & Pin- Ups (beautyandpinups.com). Backed by Level Beauty Group, including industry vets Kenny Kahn and Brian Anderson, along with brand Founder, stylist Priel Maman, the line combines luxury ingredients with an important message: We are all beautiful, and beauty begins from within. Ingredients like amla, argan and avocado oils nourish strands from root to tip, while sassy bottles echoing the empowering pinups of World War II encourage all women to embrace their inner sex symbol. The product lineup includes antioxidant-rich Flaunt silkening shampoo, UV-protecting Luxe spray-on conditioner, non-lathering Lavish cleansing conditioner, marine botanical-infused Sway blow-dry styling primer, strengthening Linger spray gel, defensive Fever thermal protectant, shine-enhancing Fierce fi rm hold fi nishing spray and intensive Fearless mask. This is a line with heart, too: A portion of all Beauty & Pin-Ups sales supports the heroic work of Best Buddies International, the world's largest organization dedicated to ending the social, physical and economic isolation of more than 200 million people with intellectual and developmental disabilities. In fact, Best Buddies International Spokesperson Katie Meade is the model for individual Fearless trial packs! —AMY DODDS BOTTOM: GETTY IMAGES DEEP SEA BEAUTY Imbued with renewable, sea-based elements, the new care collection from OYA (oyabeauty. com) enhances shine and protects color. The Live to Love Color range includes sulfate-free Shampoo, Platinum Shampoo, Conditioner, Leave-In Conditioner and Treatment, all of which include amino acid-rich sea kelp to revitalize and refresh and blue sea kale that protects integrity and preserves color longevity. —A.D. D