Brings the hottest beauty products and fashion trends to the salon and spa industry. Launchpad focuses on new products, tools and services for hair, skin, make up and nails.
Issue link: https://beautylaunchpad.epubxp.com/i/667387
28 | BEAUTY LAUNCHPAD | MAY 2016 Summer WE ROUND UP A HOST OF THE LATEST LAUNCHES THAT ARE SURE TO MAKE THE WARMER WEATHER SIZZLE! —FRANCESCA MOISIN Conversations/ Launches VIBRANT HUES COME COURTESY OF L'ANZA! Lovin' Mineral Magic The latest addition to the Matrix Style Link styling range is Minerals, a fi ve-product collection that promises featherlight tress separation sans crunchy or sticky strands (mymatrixfamily.com). Airy Builder dry texture foam can be worked through either damp or dry hair for a fi nish that's as lightweight as the mousse itself. "Rough Me Up is an indispensable prep tool for modern textures," says Anita Gelman, Manager of Technical Education. "The salt-infused spray defi nes locks for undone, beachy waves." Girls with curls need Grip Defi ner, a cream that promotes the perfect amount of body while separating ringlets. Play Back, a multitasking dry shampoo, blends starches and minerals to absorb excess oils for longer-lasting styles. And Mineral Booster can be cocktailed into any Style Link product for amplifi ed grip, or used alone to obtain maximum high-defi nition hold. IN LIVING COLOR With pale blues and bright pastels, stars like Kylie Jenner, Katy Perry and Demi Lovato fi rst kicked off the rainbow-hued hair movement. Now vivid locks are trending on concert stages, red carpets and runways, and L'ANZA is keeping pace via VIBES, a high-impact color line that guarantees mirror-refl ective results (lanza.com). "We currently offer fi ves shades—red, blue, teal, violet and magenta—plus a clear that can be blended to diffuse intensity or used alone for brilliant shine," raves Global Healing Color Director Leah Freeman. All pigments last up to 20 shampoos and are completely intermixable, which makes them perfect for achieving the multi-chroma fashion looks so many clients crave. What's more, active hero ingredients ensure that manes remain protected. "Our proprietary Flower Shield Complex plus Keratin Healing System guard against damage during the dye process," Freeman reveals. "Additionally, our full arsenal of ColorCare products supports stylists and consumers every step of the way."