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78 | BEAUTY LAUNCHPAD | DECEMBER 2015 PORTFOLIO CATERPILLAR GIRL For this image, Ruth Roche used one of three synthetic wigs (totaling $45), which was sprayed with white hairspray ($8) and dry shampoo ($8), then pulled apart to create texture and shape. "Then hairspray, hairspray and more hairspray was used to add texture, mold the shape and lock it in place," Roche laughs. Butterfl y Hair: Ruth Roche, Artistic Ambassador for Pureology; Photography: Rod Spicer; Makeup: Miriam Azoulay; Model: Enel @ Click NY