Beauty Launchpad Magazine

DEC 2015

Brings the hottest beauty products and fashion trends to the salon and spa industry. Launchpad focuses on new products, tools and services for hair, skin, make up and nails.

Issue link: https://beautylaunchpad.epubxp.com/i/603357

Contents of this Issue

Navigation

Page 60 of 132

Volume Reimagined Alterna Haircare advises stylists to go big or go home. —EMILIE BRANCH 58 | BEAUTY LAUNCHPAD | DECEMBER 2015 TREND S ETTER S Beauty Scene W e've all heard of oval, square and round face shapes, but what about creating the perfect "V" shape? Alterna Haircare is here to educate us about the new trend, while introducing its premier Volume Reimagined collection. Michael Shaun Corby, Vice President/Global Creative Director, and the Global Artistic Team took us behind the scenes of the latest shoot introducing the Caviar Volume product line. "Our muse came not in the form of an individual/place/era, but rather in the form of the letter 'V,'" he explains. "It's all about 'V's. Each look in the collection has a 'V' name [think: Vortex, Vesper and Voluptuous] and in addition to that, we are working to achieve a more 'V' face shape. This is really about achieving the perfect 'V' for every woman." Not only is this collection a homage to the dynamic, overarching symbol of the "V"—it's also a testament to the global reach of Alterna. The international company created the looks MORE

Articles in this issue

Archives of this issue

view archives of Beauty Launchpad Magazine - DEC 2015